Marketing Your Business

Questions to keep in mind

Why should they buy from me?
What type of customer base do I want to target?
How does my business compare to my competitors?
What are the strengths and weaknesses of my business?
What image do I want portrayed through my printed materials, property's appearance, my employees, and myself?

Marketing tips to get you started

Appearance

Don't be fooled, people DO judge a book by its cover. Look around with an objective eye and take note of how others may assess your business. What adjectives will describe the impression made by your potential customers?

Business Cards

Always carry business cards with you! It is your most effective marketing tool.

Community Involvement

REMEMBER, people are more likely to do business with someone they know!

Customer-based Marketing

The best business is repeat business, so remind your customers that you exist. Keep a mailing list to send post cards, e-mails, newsletters, or special offerings. Remember to contact past customers and don't be afraid to ask customers for referrals.

Develop Your Marketing Plan

What are the most cost-effective ways to promote your business? Once you've clarified your message to your customers, get it out there. The method you choose is your "marketing plan."

Networking—24/7!

Look for every opportunity to meet people and make connections.

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Clinton Chamber of Commerce

City of Clinton